During recession or turbulent times firms need to adopt different strategies for competing or creating value for which consumers will be willing to pay. Most often when we think of effectiveness in very constrained fashion. whenever we talk of efficient operations we start looking at our own internal operations and start finding ways to optimize the same.
My experiences have taught me that to bring about significant efficiencies we need to look beyond our own corporate boundaries. If we extend our visibility beyond our fore-walls it will unravel new kind of options.. and insights.
As corporate managers we need to look at what can we do improve product availability by working with our 3 PL provider to have the most cost effective logistics operations or with help of the stockist have advanced systems so that the inventory is not piled up as well as the information flows back to the manufacturing unit. The information visibility and flows needs to be made strong and accurate through-out the value chain.
At the next level corporates can work with their product sellers ( the sales person / lady ) to be more aware about product quality and functionality as well bring about soft skill awareness so that a more polite behavior can influence the product sale positively.
If we start looking beyond our fore-walls we will find that there are immense possibilities beside the regular job cuts and cost optimization that most organizations tend to engage in.
We need to generate options in these tough times rather then close our options .. the rate of recovery will depend on how many such options are being worked out collaboratively across the VALUE CHAIN
Filed under: Consulting, Enterprise 2.0 | Tagged: co-optition, competing for future, Enterprise 2.0, Recession, Value Chain
